“Cassidy's Creations” started as an accidental furniture painting venture in April of 2020 after a relatively mild case of Covid turned into Long Covid, CFS, and Dysautonomia. Becoming physically disabled suddenly at 24 years old and being unable to work outside of my home pushed me to find other avenues for busy work, and what was supposed to be a boredom project turned into one of my greatest passions. Eventually, I changed the name to “Undead Furniture Co” because “Undead” signifies not only giving furniture a second chance at life, but also the second chance at life that I got when I found this outlet. The further I got into the furniture refinishing community, the more I realized there was a huge lack of stylized hardware and I went on a mission to figure out exactly how to design, source, import, and get products into the community that I myself wanted to use. In June of 2022 after 7 months of planning behind the scenes, I launched UNDEAD HARDWARE and it quickly became one of the quickest growing brands in our community. We outgrew our resources quickly, selling out of our product within days after every new shipment and eventually had to go from a one woman operation to having a full crew and multiple manufactures to keep with the demand. With popularity came many businesses trying to replicate our business model and designs, leading to our ultimate decision to patent every new original UNDEAD HARDWARE Design, ensuring our hard work and passions were protected.

Our company mission, is to not only provide unique hardware options to both the furniture and cabinetry markets, but to also utilize our platform to educate business owners everywhere about the ins and outs of a business operation and how to be successful, learning from our personal mistakes and the transparency we choose to hold with our audience. Our long term goals are to eventually use proceeds from this company to start and fund Complex Trauma healing facilities, aiming towards recovery for individuals with mental health struggles due to trauma with the aid of counseling services, energy and somatic body working services, and several other modalities to offer an all encompassing treatment center. We are huge advocates for transparency, healing, building honest connections and growing. 

Thank you for being a part of this journey.


-Cassidy Roell (Owner)